Traveloti

Project: Digital Platform
Client: Z Travel Media, Inc.
Role: Art Director, UI/UX Design
Agency: Kounterattack
Traveloti is a team of experts leading a new and expanded understanding of what a travel experience can be. Travelers tired of the uncertainties involved in travel planning now have a platform that leverages local expert insights to deliver a truly ideal itinerary. Their motto is simple and straight to the point: It’s Travel Made Easy.

My primary role was to create a unique identity that encompassed the services Traveloti provided as well as create a platform that would become the “go to” destination for specialized leisure trips, while keeping things carefree for the three stages of travel: pre-travel, travel, and post-travel.

Visual Identity
Using a globe as inspiration, I wanted the logo to feel welcoming and whole. Creating a ‘T’ with various building blocks with a perfect circle, I was enforcing the idea that no matter your travel plans, Traveloti will help keep it all together.
Trip Storyline
After creating the perfect itinerary with Trip Builder comes the time to actually enjoy it. From first stepping onto the airplane to enjoying a sunset ccruise halfway across the world, adding to your Trip Storyline acts as a visual diary. You are the author of this personal travel narrative, whether it’s highlighting a must-see attraction or a mouth watering meal, it’s up to you what you want to share with your friends and family.
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