Smart + Strong
Project: Publishing Platform
Client: Smart + Strong
Role: UI/UX Design
Smart + Strong is a publishing company comprised of multiple health related magazines and websites. Their editorial brands are home to some of the leading resources for education and support on HIV/AIDS, Hepatitis, African American and Latino health, and Mental Illness.
Looking to re-evaluate their entire digital strategy, a partnership was formed with Kounterattack to provide a solution which would envision a completely new platform and workflow process, tying together their vast network of brands.
On The Go
With a number of brands being represented under one umbrella, the audience was certainly large and diverse. It was a priority that the platform not only be centralized across the entire network, but to ensure that it was usable across multiple devices at various sizes. With so many resources and voices constantly evolving and thriving, staying up to date is essential.