Project: Digital Platform
Client: Royce New York
Role: UI/UX Design
Founded in 1974 in New York City, Royce is a family-owned leather goods company, raised with the vision of showcasing quality materials and refined American craftsmanship. They focus on sustainable design while remaining true to an artisan heritage, creating a range of stylish and functional fashion, travel, and technology products.travel.
With goals of modernizing their brand and merging their products with innovative technologies in mind, they teamed up with Kounterattack to help bring their vision to life.
To showcase Royce’s beautiful leather goods, having the right amount of white space and balance of detail really let the product shine. Utilizing tabs and a structured grid, the focus remains on the product and the most significant information first.
When it came to time for a customer to purchase their goods in their cart, a nice simple grid structure would help keep things clear and organized, no matter the device they were shopping on.