Drew Anthony Smith Photography

Project: Identity Design
Role: Designer

Austin-based photographer Drew Anthony Smith, who was named one of Magnum Photos 30 under 30 photographers in 2014, contacted me for an identity refresh. Drew wanted a logo that could be flexible and reflect the style of photos that he takes. Describing his work as colorful, bright, & energetic, it was important for his new identity to match that energy. Just as his photos and clients are all unique, we discussed his name and each letter having it’s own personality as well. Going with a hand drawn direction, I explored various shapes and forms for each letter, drawing inspiration from his photography. The end result was his name with an explosive amount of characteristic in each letter, but still allowing readability and flexibility of lockup. 

Photography by Drew Anthony Smith


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